Jenny Darroch is a marketing-trained strategy expert who focuses on driving sustainable organizational growth by balancing continuity and change.
Jenny has proven leadership experience in a range of different contexts and countries, including her current role as dean of the nationally-ranked Farmer School of Business at Miami University. She previously served as dean of the Peter F. Drucker Graduate School of Management in Southern California. While at Drucker, Jenny also led the executive education practice and taught strategy, marketing strategy and brand management to MBA and Executive MBA students. When she was at the University of Otago, she developed and launched the first Masters in Entrepreneurship program in New Zealand.
A native of New Zealand, Jenny spent her earlier career in brand management in the fastmoving consumer goods sector, marketing research consulting and supply chain consulting. In fact, she helped run a family-owned supply chain consulting organization for over four years. Jenny has also worked with a wide range of clients in the U.S. including, for example, Red Gate Software, Roche Diagnostics, BD, Pfizer, Amgen, 54Gene, Toyota, Coast Hills Federal Credit Union, Partners Federal Credit Union and the California Police Chief Association.
Jenny’s research sits at the interface of marketing and innovation. She looks at innovation strategies from the customers’ point of view and her research portfolio is broad and transdisciplinary. She strives to impact the practice of management by applying academic rigor to address management questions. She is the author of two books published by Palgrave Macmillan: Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work. As a book author, Jenny blogged for Huffington Post and through this work was picked up by the media that led to interviews for outlets such as Business Week and On the Money. Her publications also include approximately 30 peer review articles and book chapters. Her research has appeared in a mix of marketing, management, innovation and entrepreneurship journals and has been cited more than 6,000 times. She has given dozens of conference presentations at international conferences in locations such as the UK, Europe, China, Japan, Australia, and New Zealand.
Jenny’s current research interests are in areas that directly impact her role as dean and therefore influence initiatives and programs she introduces. She currently focuses on the higher education sector and the forces impacting it, education technology, strategy, leadership, women in leadership, diversity, equity and inclusion, ESG, student and faculty engagement, and the future of work.
Jenny is a member of the National Association of Corporate Directors. She currently serves on the US board of Red Gate Software, a privately held company based in Cambridge, England. Jenny has served on a number of other non-profit boards.